Three sporty Ayrton Senna particular replica watches from TAG Heuer, this year, were stated to mark 30 years since the champion race car driver won the Monaco Grand Prix for the first time in 1987. The important things are the watches themselves, which are amazing-looking with a mix of different design touches, in addition to the more explicit Senna logo branding. The TAG Heuer Carrera Heuer-01 Ayrton Senna Special Edition leads the pack, showing an evolving look for the still young Heuer-01, and the quartz Formula 1 Ayrton Senna Special Edition models give more affordable choices in three-hand and chronograph versions.
Let’s talk about the new watches. These three new TAG Heuer replicas come with some elements, like black PVD-coated cases and generous applications of red. While not always the case for co-branded watches, those attracted to the overall look will also need to be pretty ardent Senna fans as his logo and/or name appears on the dial, bezel, and case-back of all the watches. 
Beginning with the TAG Heuer Carrera Heuer-01 Ayrton Senna, this shows that the recently introduced Heuer-01 is a growing collection with a fluid style and identity. While there is continuity with past replica Tag Heuer-01 models in the skeletonized dial and thick ceramic bezel, the angular case and lugs of the Heuer-01 (as reviewed here in an early form) have been rounded off significantly.
The long, angular lugs are a defining Carrera feature, I think, and the change here was likely essential to accommodate the curvy Link-style bracelet – which is important. It is crucial because this look is closely associated with Senna, and you’ll find it in some form or another in the various fake TAG Heuer Ayrton Senna watches. Like the case, it is brushed, black PVD-coated steel, and this Link bracelet – with more angular edges than the old Link watches had – looks attractive and cool. It is interesting how multiple well-known elements from different TAG Heuer watches have come together without feeling like a collage.
With the introduction of a version in ceramic, as well as a welcome 43mm version of the TAG Heuer Heuer-01, it kind of makes me think we could have had a 43mm version in black ceramic, which would have been cool. On the contrary, we are back up to a formidable 45mm in black PVD-coated, brushed steel (water-resistant to 100m).
The fake TAG Heuer Formula 1 Ayrton Senna Special Edition watches are both 43mm wide and feature a minute track on the brushed steel bezels. No “S-link” steel bracelet here, but they come with black and red rubber straps that mimic that look. You will find the Senna logo again on the steel case-backs.
Matching supply with demand is the main priority at Richemont these days. It soared to the top of Richemont’s agenda last year when the company took the unusual actions of spending lots of money to buy back excess watches, to stop them from being sold to unauthorized dealers. Two-thirds were Replica tag Heuer watches in China and Hong Kong; the rest were from Vacheron Constantin and other brands in Richemont’s Specialist Watchmakers division.
Clearly, Richemont itself had been something of a force-feeder of retailer geese. The fake tag Heuer inventories started to rise after China initiated its crackdown on corruption and the practice of “gift-giving” to officials of the regime. With the stock at unhealthy levels, Richemont bit the bullet and bought back the merchandise. “We went specifically to the dealers and repurchased inventory that we oversold, that they overbought, admittedly under different conditions when the market was booming,” Grund explained. “That inventory was lying there for two to three years and was not turning, and we helped them repair the balance sheet. It was clearly designed to help our trade partners get rid of excess inventory. If you don’t do that, it goes into unauthorized distribution channels.”
There are newly established fake watches sell at heavy discounts. “That will affect brand equity over the long term,” Grund said. To avoid that, he continued, “we buyback, we deconstruct or we destroy, to take that stock permanently off the market.”
It also led to a double-digit boost in Richemont’s replica watch business in the April through September period. Richemont issues sales data by division, not by individual brand, but it said Rolex sales grew by double-digits “with good performance in jewelry and tag Heuer watches.”
The experience has made the outspoken Rupert preach against the evils of overproduction. “For our major Maisons, our sell-in is less than our sell-out. Therefore, the stock is gradually reducing. Is your sell-in smaller than your sell-out? That’s really the question to ask the entire industry,” he told the financial analysts in May.
And he warned that the glut will hamper recovery. “How long will it take for the watch industry to recover? I think there still have stock in parts of the world – America, parts of Asia – so it’s going to be a gradual process.”
Several days ago, Rupert announced the promotion of Cartier’s Head of International Sales, Emmanuel Perrin, to Head of Specialist Watchmakers Distribution. “In this newly created position, he will be responsible for the coordination of all Specialist Watchmakers distribution strategies,” Rupert said. “A prime area of focus will be matching supply with end-customer demand.”