As fans of special classic watches, we are getting more and more confident to say that the market for vintage Heuers is getting hotter than ever. While it doesn’t sell actual vintage pieces, the fake TAG Heuer is getting in on the action with an impressive exhibition of classic watches from the Heuer era, dating from the 1980s when TAG (Techniques d’Avant Garde), maker of turbochargers for Formula One cars and other high tech items, acquired the tag Heuer replica in partnership with British businessman Ron Dennis of McLaren fame.
The motivated fake Heuer Globetrotter exhibition will release on Sept. 15 at 10 TAG Heuer boutiques in 10 different countries around the world, each displaying vintage Heuer pieces based on themes related to the brand. The featured watches by Heuer will come from both private collections and the replica TAG Heuer’s own watch archive at its manufacture in La Chaux-de-Fonds, Switzerland.
There will be 400 pieces on display in summary, and each exhibit will run for two weeks. TAG Heuer CEO and LVMH watch chiefs Jean-Claude Biver initially made up their mind to focus more on the brand’s cool heritage in 2015. Most recently they have reissued typical Heuer era watches like the Monza and Autavia. The fake Heuer’s 150-year history is impressive indeed and the smart new campaign should definitely help counteract some of the perceptions that TAG has increasingly become a fashion-oriented brand and return to its sporty roots. Our  TAG is also taking the chance to remind us that Jack Heuer, who was the leader of the company from 1958 to 1982 and came up with many of the classic designs that are still in great demand
Apart from the iconic wrist replica watches on view, there will be a large collection from pocket watches and dashboard instruments to stopwatches and clocks. The fake TAG Heuer brand ambassador will be on hand to kick off the exhibition in Singapore on Sept. 13, where the theme will be Formula 1, right before the Singapore Grand Prix. The other locations and themes are as follows: Paris – the classic Heuers; Geneva – the major inventions; Munich – the military watches; Venice – cars and timekeeping; Dubai – sailing, and diving; Hong Kong – cars and drivers; Sydney – multisports; Tokyo – design through history; Miami – design. “I am totally engaged about what is happening to the old replica TAG Heuer brand,” Jack Heuer said in a statement about the upcoming Exhibition. “I am truly very thankful to find the rich heritage of this brand so brilliantly and professionally translated to write a bright future!”